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The global marketplace doesn’t operate in English alone. Here are the insights and info you’ll need to make your website work anywhere. Congratulations! If you’re reading this, you’ve probably made the decision to go global with your online content. You’ve also probably assumed that translating your content is the first order of business. You might […]

What happens when you apply Charles Darwin’s concepts of specialization, adaption, and inheritance to information architecture? Keep reading to find out. First things first – DITA stands for Darwin Information Typing Architecture. It’s an Extensible Markup Language (XML)-based open standard for developing, managing, structuring, and publishing content for print as well as for the web. […]

It may sound paradoxical, but following a few simple suggestions can produce more accurate translations while also helping you get the most out of your resources. Read on to see how it’s possible! The old adage that “you get what you pay for” suggests that we should forfeit any expectation of quality when we opt […]

The Brexit standoff has plunged the City of London into uncertainty, and the fog shows no signs of lifting any time soon. We invited Evan De Barra, Public Relations Director of Consultancy32, to give us his take on what businesses and investors can likely look forward to. The United Kingdom’s exit from the European Union […]

It’s not only Hollywood that’s obsessed with reboots – established brands often find it necessary to show a new face to consumers, investors, and competitors. Here’s how to do it right. At its core, rebranding is all about taking a company in a different direction and then changing their image to reflect it. Companies rebrand […]

The life sciences sector fears the potential consequences of the United Kingdom exiting the European Union without an agreement. Is their anxiety justified? As we recently wrote, the consequences of a “no-deal” or “hard” Brexit could be apocalyptic for the life sciences sector, with shortages of vital medicines, shortages of devices to administer the vital […]

With a restricted vocabulary, plenty of user-defined technical terms, and restrictions on grammar and style, Simplified Technical English (STE) aims to reduce ambiguity and increase readability – but does it apply well to every industry? As the 1970s gave way to the 1980s, the aerospace industry had a problem. Its product documentation resembled the infamous […]