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Most localization projects are geared toward a finished product. Whether it’s a clinical trial protocol or a technical manual, the end goal is that a person can read and understand the content in their own language. Success is measured by accuracy, compliance, and brand consistency. In traditional localization, success is largely measured in deliverables and […]

Metadata is becoming one of the biggest untapped opportunities in localization. Yet it’s a topic that rarely comes up when we talk with clients about language services. Last month in our latest Field Notes episode, our Global Marketing Director Stephanie Harris-Yee and Erik Vogt, our Solutions and Innovations Director, discussed why this “invisible” data is […]

User-generated content (UGC) is a major force in today’s digital marketplace, creating consumer trust and influencing buying decisions. Real customer experiences shared through reviews, social media, and forums give brands valuable insights and integrity. However, the impact of UGC can be significantly reduced if it doesn’t resonate with global audiences. When UGC is translated into […]

When localization teams start implementing AI, one of the first things they notice is that the results aren’t consistent. Quality may look just fine in one area but becomes inconsistent as soon as the content, languages, or context change. Localization teams—ours included—have spent years working with standardized systems that behave in predictable ways. The tools […]

Join Stephanie Harris-Yee and Erik Vogt for an in-depth exploration of metadata’s critical role in modern localization. Discover why metadata is emerging as one of the industry’s most significant untapped opportunities, and how better data structuring can unlock billions in efficiency gains. Key topics covered: The $7 billion opportunity hidden in transactional overhead How metadata […]

There’s no getting around it—the localization industry is ripe for a shakeup, and it’s not only AI that’s doing the shaking. From geopolitics to new regulations, the way we help companies communicate changed throughout 2025, and the business decisions behind those changes are moving just as quickly. At Argos, we think it’s just as important […]

Let’s talk about hiring. An AI screening tool reviews two resumes. One is in English and one is in Spanish. Both candidates have the same qualifications, yet only the English one moves forward. Nothing in the interface calls attention to a problem. The model isn’t trying to discriminate – it’s repeating the patterns it learned […]