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A Winning Rebrand, One Step at a Time

It’s not only Hollywood that’s obsessed with reboots – established brands often find it necessary to show a new face to consumers, investors, and competitors. Here’s how to do it right. At its core, rebranding […] Read More

The Brexit Readiness Report and Life Sciences

The life sciences sector fears the potential consequences of the United Kingdom exiting the European Union without an agreement. Is their anxiety justified? As we recently wrote, the consequences of a “no-deal” or “hard” Brexit […] Read More