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A comprehensive global marketing strategy has multiple facets that cover a broad range of media types and channels. In particular, videos are increasingly becoming an important part of many online marketing campaigns. But how can your global customer easily find these videos? The answer: Multilingual SEO. Why Have Video in Your Global Marketing Mix? Did […]

The former German chancellor Helmut Schmidt once famously insulted people with innovative ideas that were far too lofty for his taste by remarking: “If you have visions you should go to the doctor.” While Schmidt’s disparagement of visionaries dates back to the 1980s, it still accurately describes one aspect of doing business in Germany that […]

How to Succeed in One of the World’s Most Challenging Translation and Localization Markets Few languages represent a greater challenge when it comes to translation than Japanese. Both in terms of businesses making in-roads into the country and Japanese companies looking to expand off the island. Japanese translation difficulties are so unique it merits an […]

Our Best Tips for Mastering International HRIS Rollouts While we all know Human Resource Information Systems (HRIS) are a huge benefit for managing the HR challenges that a global workforce presents, training your workforce and implementing that system (after its undergone an HR translation) across such a diverse workforce is not a localization challenge for the […]

Here Are Our Pro Tips to Staying on Budget Without Sacrificing Quality You already know taking your brand global or building a global brand from the ground up demands well-localized content for every language your target audiences speak. But the translation costs of all that content can add up quickly. Thankfully, this doesn’t have to […]

YES! And Here’s a Simple Checklist Approach to Identifying the Needs for Your Current Project AND Future Needs So your manager asks you to get some translation done for a product or service. You do a little research and the trail of breadcrumbs leads you from “translation” to “localization” and on to the even more […]

Many of us change our language slightly depending on who we’re around, but what if you had a different style of language for every social context? The Japanese language has a system like that: we have several levels of formality in our language built into the very grammar we use. Depending on our relationship to […]