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In the midst of supply chain crises, factory closures, and slumping sales, it’s natural to wonder what the “new normal” for the automotive sector will look like. Here’s why signs point to an innovation and language-driven rebound. When the COVID-19 pandemic struck in early 2020, factories all around the world were forced to reduce production […]

Not long ago, the notion of a machine that could understand spoken words and translate them to a target language seemed like something from the fevered imagination of a science fiction writer. Fast forward to late 2021, and artificial intelligence (AI) and its subset machine learning are causing a revolution in localization. It’s useful to […]

Our Founder and Chairman Kimon Fountoukidis was a guest on Episode 7 of the memoQ talks podcast last week, where he spoke about best practices related to mergers and acquisitions in the localization industry and shared some of the lessons he’s learned after piloting multiple successful mergers. Highlights include a quick rundown of the history […]

We’ve all seen the cautionary tales of companies that fell flat on their faces publicly after failing to properly localize when it was time to expand internationally. But what about the ones that actually do it right? Upon closer inspection, the companies that hit the nail on the head often share one common trait – […]

As any professional will tell you, choosing the right tool for the job is half the battle. That’s why the most important step on the road to quality copy is selecting the perfect copywriter for what you’re trying to achieve.   To broadly paraphrase Gertrude Stein, a copywriter is a copywriter is a copywriter, right? […]

At its core, marketing is about conveying the essence of a brand. Successful global marketing campaigns depend on creative localization – the right message, delivered in the right medium, at the right time, to the right audience. Here are a few simple tips that will help you localize your content as effectively as possible. Content […]

One of the greatest draws of freelancing is the freedom and flexibility that it offers. However, maintaining work-life balance as a freelancer comes with its own set of challenges. For independent contractors, the line between the personal and the professional is never 100% clear. Everyone’s heard about the supposed benefits of freelancing (no commuting, you […]