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In today’s marketplace, it’s imperative to make sure that your content cuts through the noise, draws attention, and maintains impact. That’s where a content strategist comes into play. Content strategists create content that resonates with an existing client base while drawing in new, underserved, or overlooked consumers. We asked Dan Koenig, a content strategist whose […]

One of the greatest draws of freelancing is the freedom and flexibility that it offers. However, maintaining work-life balance as a freelancer comes with its own set of challenges. For independent contractors, the line between the personal and the professional is never 100% clear. Everyone’s heard about the supposed benefits of freelancing (no commuting, you […]

Before the COVID-19 pandemic, no vaccine had ever been developed in under four years – so hoping for one by the summer of 2021 seemed absurdly optimistic. But at the start of December 2020, a vaccine made by Pfizer with German biotech firm BioNTech became the first fully-tested immunization to be approved for emergency use. […]

International sporting events bring millions of people together from all over the world, making sport perhaps the closest thing we have to a universal language. Behind the scenes at most of them are the unsung heroes of the sporting world – the translators and interpreters that help athletes and spectators get the most out of […]

Your advertising copy is the first impression people have of your business, and if it’s not great it might be their last impression. The good news is that you don’t necessarily have to be an advertising wizard to write outstanding copy. In fact, you can get off on the right foot simply by recognizing the […]

Mergers and acquisitions (M&As) can be extremely lucrative propositions, but can also cause a great deal of instability and stress for everyone involved. Here’s why it pays to consider how your actions will affect the processes, technology, and staff involved in localization projects, and what you can do to make sure everything goes as smoothly […]

If you’re a global business with a multilingual workforce, properly translated health and safety documents are a necessity. Preventable injuries and deaths happen when employees don’t follow instructions, and to be followed properly those instructions need to be understood perfectly. In November 2002, a 20-year-old Hispanic worker in Michigan was killed while removing bridge formwork […]