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International sporting events bring millions of people together from all over the world, making sport perhaps the closest thing we have to a universal language. Behind the scenes at most of them are the unsung heroes of the sporting world – the translators and interpreters that help athletes and spectators get the most out of […]

Your advertising copy is the first impression people have of your business, and if it’s not great it might be their last impression. The good news is that you don’t necessarily have to be an advertising wizard to write outstanding copy. In fact, you can get off on the right foot simply by recognizing the […]

Mergers and acquisitions (M&As) can be extremely lucrative propositions, but can also cause a great deal of instability and stress for everyone involved. Here’s why it pays to consider how your actions will affect the processes, technology, and staff involved in localization projects, and what you can do to make sure everything goes as smoothly […]

If you’re a global business with a multilingual workforce, properly translated health and safety documents are a necessity. Preventable injuries and deaths happen when employees don’t follow instructions, and to be followed properly those instructions need to be understood perfectly. In November 2002, a 20-year-old Hispanic worker in Michigan was killed while removing bridge formwork […]

It’s been standard practice to implement search engine optimization (SEO) strategies AFTER a website has been built, but is that the most effective approach? Read on to find out why it may be a classic case of putting the cart before the horse. No matter what their product, location, or market share, companies need a […]

All it takes to become a successful translator is mastering two languages and being able to replace words from one of those languages with words from the other, right? In fact, there are plenty more skills to master if you want to be the kind of translator who gets called first. There are obvious skills […]

Most businesses accept the need to translate and localize their customer-facing messaging, but too many forget to pay the same attention to internal business and HR communications. Here’s why that can be a serious mistake.   Internal communication is the foundation of any successful organization. It makes employees feel connected and part of a whole, which in turn keeps […]