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Marketing messages have to quickly and effectively convey a lot of information. Here are five key considerations to keep in mind when translating and localizing marketing content. Every marketer in the world is trying to do the same thing – reach more potential customers. However, only about a quarter of the world’s internet population operates […]

The May 2021 Medical Device Regulation (MDR) deadline is approaching quickly, but even after last year’s extension there are still plenty of questions about the new regulations that keep popping up.    The European Union (EU) Medical Device Regulation (MDR) EU 2017/745 entered into force on May 25, 2017, with the aim of improving clinical safety and […]

Medical writers create documents, presentations, marketing materials, regulatory applications, and research papers covering the latest medical breakthroughs, treatments, and medicines on behalf of clinical clients. That’s the job description in a nutshell, but what does it demand from the people who do it? We invited Duncan J. Currie BSc, PhD, a senior medical writer with 25 years […]

Badly translated marketing content leads to a bad reputation for your products and services. What’s the best way to artfully communicate your brand’s values in one of the world’s most important consumer markets? There’s no way around it – if you want to sell in China, you’ll need to translate your content into Chinese. That’s […]

Only 27% of the world’s top 100,000 websites are in English. If you want to make your brand’s voice heard properly, relying on a basic English version for all visitors won’t be enough.   Content is the foundation of modern marketing, and in today’s global marketplace it pays to make sure that your website content […]

Medical jargon and specialized terminology can make clinical trials impossible to understand even when no language barrier is involved. A well-written lay summary can make valuable information accessible to everyone. Congratulations! You’ve completed a groundbreaking clinical trial study that’s bound to improve a lot of lives around the world. Naturally, your colleagues and peers have […]

A raging pandemic and rapid advancements in virtual technology are leading more businesses to replace in-person meetings with video messages. Can quality translation and localization help make corporate video presentations feel more natural? The widespread adoption of video messaging in the wake of the COVID-19 lockdowns has shown that the technology has plenty of positive […]