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Only 27% of the world’s top 100,000 websites are in English. If you want to make your brand’s voice heard properly, relying on a basic English version for all visitors won’t be enough.   Content is the foundation of modern marketing, and in today’s global marketplace it pays to make sure that your website content […]

Medical jargon and specialized terminology can make clinical trials impossible to understand even when no language barrier is involved. A well-written lay summary can make valuable information accessible to everyone. Congratulations! You’ve completed a groundbreaking clinical trial study that’s bound to improve a lot of lives around the world. Naturally, your colleagues and peers have […]

A raging pandemic and rapid advancements in virtual technology are leading more businesses to replace in-person meetings with video messages. Can quality translation and localization help make corporate video presentations feel more natural? The widespread adoption of video messaging in the wake of the COVID-19 lockdowns has shown that the technology has plenty of positive […]

Simultaneous translation is never an easy feat, and political debates make it even harder. Is there anything a diligent interpreter can do to make the task easier? Americans may not be able to agree on much in this historically divisive election year, but after the first presidential debate on September 29 the entire world saw […]

As the world confronts a new global health epidemic in the form of COVID-19, the need for error-free medical communication has never been more urgent. At its most basic, medical writing involves applying the principles of clinical research to develop clinical trial documents that effectively and clearly describe research results, product use, and other medical information. […]

In honor of International Translation Day, here are a few things about the profession we all know and love that you’re unlikely to be familiar with. Every year on September 30, the world celebrates International Translation Day to honor the special people who make proper intercultural communication possible. Why September 30? It just so happens […]

For clinical trial translations, being 100% accurate 100% of the time isn’t enough – there’s also the matter of cultural appropriateness to contend with. The key to success lies in the linguistic validation process. Patient-reported outcomes (PROs) and clinician reports are an increasingly important part of the life sciences research and development process, as the […]