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International medical conferences bring together experts from around the world, but language differences can sometimes hinder effective communication. Imagine attending a high-stakes international medical conference where the latest breakthroughs and critical research are shared, but due to language barriers, some attendees miss out on vital information. While many attendees speak English, discussing complex medical topics […]

In today’s digital landscape, mobile devices are the primary means of accessing the internet for millions of people worldwide. As smartphone adoption continues to surge, particularly in Africa, Southeast Asia, and South America, businesses must prioritize mobile-first localization strategies to effectively reach audiences. Adapting to a mobile-first market means looking at customers from a different […]

In the world of luxury fashion, maintaining a brand’s unique voice and style across diverse global markets is both a challenge and an art form. Transcreation adapts content to connect with different cultures, ensuring that the company’s message feels authentic and engaging no matter where it’s received.  The fashion sector isn’t just about high-quality products; […]

Artificial intelligence (AI) is bringing changes so quickly that sometimes it feels like we’re all catching up. This is especially true in the language services, where the pace of AI development is pushing the boundaries of what’s possible in translation and localization. In this blog series, we’ve looked at how AI and localization work together, […]

Artificial Intelligence (AI) is bringing new ideas and technology to the localization industry, offering fresh opportunities and unique challenges. Our latest research, Beyond the Hype: State of AI in Localization in 2024, sheds light on how AI is currently utilized, the challenges faced, and the successes achieved by localization teams.  This latest installment of our […]

Now that we explored ways to get started with AI, we should look at the risks of using it. As we plan to integrate tools that employ artificial intelligence (AI) into our work, two big questions inevitably arise, just as they usually do when a new technology emerges: Is this safe? Should I be using […]

The idea of using Artificial Intelligence (AI) to make your work easier is a promising idea but it takes preparation in order to get good results. Now that we understand a little more about how Large Language Models (LLMs) are trained and how they operate, as highlighted in this first blog in our AI series, […]