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Video marketing is a powerful tool to drive traffic toward your website and generate more leads. Statistics show that 44% of people are more likely to buy a product or service after watching a video about it. With most of us on the go, the majority of videos watched are on mobile devices. However, it […]

This post is based on the Global Ambitions episodes “Transition Above Localization” with Minette Norman, Principal at Minette Norman Consulting; “Strategic Localization: Building a Sphere of Influence” with Hartmut von Berg, Head of Localization at LogMeIn; and “Establishing Localization as a Strategic Function” with Cristina Triviño, who was Marketing Localization Team Manager at Atlassian at […]

When it comes to metrics, there are two main schools of thought. One says you can’t change what you don’t measure or record. The other insists that “not everything that counts can be counted.” The truth lies somewhere in the middle, especially regarding metrics for your translation and localization projects. Translating and localizing is a […]

This post is based on the Global Ambitions episodes “Getting a Head Start on Work Experience” with Calvin Westfall, president of Locale Codes, the translation and localization club at Brigham Young University, and “Localization Certificates to Boost Your Career” with Danielle Marcos, an adjunct professor at the University of Washington and previously a global program […]

This post is based on Episode 6 of Global Ambitions, featuring Kara Warburton. Kara is the Director of Termologic and a translator, linguist, and tech writer with decades of experience in localization and content management. In the episode, Kara and Antoine Rey discuss new ways of thinking about and leveraging terminology. When you hear the […]

You’ve created a first-rate video and it’s performing well among your local audiences, so now it’s time to make it fit for international markets with high-quality voiceovers. What’s your next step? You partner with a company that offers professional voiceover services. How do you know you’ve made the right decision when you’re not exactly sure […]

Here’s the short answer to the question, “How do I plan a translation project?” The key to a successful translation process is the project scope document. You’ll use this with your language partner to create a timeline and budget for the project. If you don’t have a partner yet, it will help you get accurate […]