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You’ve probably heard of Google’s helpful content update by now, which went live in August 2022. But what does that mean for your international content? No matter if you’re translating or native copywriting your multilingual content, it’s vital that you keep this summer’s update in mind. What’s the reason behind Google’s helpful content update? You’ve […]

This post is based on the Global Ambitions episode “Cross-Cultural Creativity” with Rachel Carruthers, Head of Internationalization and Localization at Canva. Check out the full episode to hear more about what Canva is doing to empower the world to design! Design is a universal practice, but each person’s creative expression is unique. Creativity and design […]

This post is based on Episode 4 of the Global Ambitions podcast. It features Francesca Di Marco, the Head of Internationalization and Design Operations at Pinterest, where she leads the internationalization and global development program for product and marketing. In the episode, Francesca and Antoine Rey discussed how her team’s hybrid approach to localization is […]

by Albion Languages with translator perspectives contributed by Mariana Rolin, Chillistore. The article is written in a context of heightened awareness about gender inequality and gender-based abuse, as encapsulated, for example, in the #MeToo movement. In 2018, the European Parliament published a new edition of its 2008 guidance document, “Gender-Neutral Language in the European Parliament”. […]

Video marketing is a powerful tool to drive traffic toward your website and generate more leads. Statistics show that 44% of people are more likely to buy a product or service after watching a video about it. With most of us on the go, the majority of videos watched are on mobile devices. However, it […]

This post is based on the Global Ambitions episodes “Transition Above Localization” with Minette Norman, Principal at Minette Norman Consulting; “Strategic Localization: Building a Sphere of Influence” with Hartmut von Berg, Head of Localization at LogMeIn; and “Establishing Localization as a Strategic Function” with Cristina Triviño, who was Marketing Localization Team Manager at Atlassian at […]

When it comes to metrics, there are two main schools of thought. One says you can’t change what you don’t measure or record. The other insists that “not everything that counts can be counted.” The truth lies somewhere in the middle, especially regarding metrics for your translation and localization projects. Translating and localizing is a […]