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In an increasingly interconnected world, businesses recognize the power of human diversity and the significance of using inclusive content in their translation and localization efforts. Language plays a powerful role in shaping perceptions, sometimes moving our societies towards equity, and sometimes hindering inclusivity by playing to harmful stereotypes. A recent Argos webinar, “Keeping Your Germanic […]

If someone mentions Korea, catchy K-Pop tunes and thrilling K-Dramas are probably what first spring to mind. But what about online marketing? And actually selling your products or services to such a sought-after market? As part of our iSEO video series, we sat down with HoGeon Kim to learn more about the world of Korean […]

According to the Central Bureau of Statistics, Israel’s population is set to skyrocket to about 18 million in the next 30 years, so it’s no wonder that companies are looking at exploring the world of Hebrew SEO. As part of our iSEO video series, we sat down with Israeli SEO, Limor Barenholtz, who walked us […]

Home to 84 million people, Turkey is a large market that companies often look at expanding into. And with expansion comes SEO, so we chatted with our marketing manager, Gökhan Toros, about what you need to consider when managing Turkish SEO campaigns.  About Turkish Internet Users  Instagram  While researching his episode, Gökhan discovered that Turkey ranks […]

As the world’s 4th largest economy by GDP, and the 4th highest disposable income per capita, Germany is a powerhouse that many international companies are looking to expand into. But how should you go about your German SEO? To answer this question, we spoke to Nina Sattler-Hovdar as part of our iSEO video series. Key […]

As the official language of 22 countries, it’s no wonder that businesses are looking to invest in Arabic SEO. But how is it actually done? As part of our iSEO video series, we spoke to Heba Said, to learn more about Arabic SEO and why starting with her home market of Egypt is the perfect […]

It’s inspiring to think about how far speech-to-text (STT) technology has come over the years. When this tech was first introduced, it was considered groundbreaking for its ability to convert spoken language into written text. The promise of potential was there, but it had a long way to go before it got to what it […]