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As a marketer, you must go where your audiences are. The world is becoming increasingly connected, and while seemingly everyone is plugged into Facebook or Instagram, these platforms won’t benefit your social media campaigns when trying to reach Chinese audiences. If you’re not marketing on popular platforms of the markets you’re trying to break into, […]

When you’re localizing materials that are highly personal to the user—career materials, personal stories, content for employee engagement, and culture—the stakes are high, and the room for interpretation is large. When you need to make decisions based on personalized factors, you need localized materials that accurately represent the personal. And when someone’s personal experience hangs […]

Video production and consumption are exploding globally. But when it comes to video localization, there’s much more than meets the eye. What does it actually mean to localize a video properly? Here’s a peek behind the curtain One thing these two client profiles have in common is that they require specific customization or localization of […]

You’ve probably heard of Google’s helpful content update by now, which went live in August 2022. But what does that mean for your international content? No matter if you’re translating or native copywriting your multilingual content, it’s vital that you keep this summer’s update in mind. What’s the reason behind Google’s helpful content update? You’ve […]

This post is based on the Global Ambitions episode “Cross-Cultural Creativity” with Rachel Carruthers, Head of Internationalization and Localization at Canva. Check out the full episode to hear more about what Canva is doing to empower the world to design! Design is a universal practice, but each person’s creative expression is unique. Creativity and design […]

This post is based on Episode 4 of the Global Ambitions podcast. It features Francesca Di Marco, the Head of Internationalization and Design Operations at Pinterest, where she leads the internationalization and global development program for product and marketing. In the episode, Francesca and Antoine Rey discussed how her team’s hybrid approach to localization is […]

by Albion Languages with translator perspectives contributed by Mariana Rolin, Chillistore. The article is written in a context of heightened awareness about gender inequality and gender-based abuse, as encapsulated, for example, in the #MeToo movement. In 2018, the European Parliament published a new edition of its 2008 guidance document, “Gender-Neutral Language in the European Parliament”. […]