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As global languages go, Spanish is by far one of the most interesting and widespread. According to the Index of Human Development, it’s the second most important language on Earth. Here in the US, it’s the language spoken by most people (after English). Due to the contributions of immigrants, population growth, and second-language acquisition in […]

Global HR companies are no strangers to the problem of scale. HR software companies, in particular, must often navigate rapid expansion, find quality technical talent, and manage global and local concerns. Our current culture poses distinct challenges for HR companies, according to a recent Oracle report. Paul Sparrow, an emeritus professor of international human resources […]

Whether you’re working with a localization manager to adapt your product or service, or are looking to become one, you might be curious about what it takes to make a person successful in this role. Read on to discover six things successful localization managers do. A localization manager can sometimes feel like a translator at […]

Many people primarily focus on translation of text when they think about website translation and localization. While that is a major aspect of the process and kicks off our list of seven tips, there are several other vital components that ensure the international success of a website. Do you know if your website has all […]

This post is based on Episode 1 of Global Ambitions featuring Paulina Makles, the CEO of CreativeTribe a content-creation firm that brings localization and digital marketing together. Makles and Antoine Rey sat down to discuss direct content creation for international markets, and what to do if you’re ready to start creating international content. Trends and challenges […]

A comprehensive global marketing strategy has multiple facets that cover a broad range of media types and channels. In particular, videos are increasingly becoming an important part of many online marketing campaigns. But how can your global customer easily find these videos? The answer: Multilingual SEO. Why Have Video in Your Global Marketing Mix? Did […]

The former German chancellor Helmut Schmidt once famously insulted people with innovative ideas that were far too lofty for his taste by remarking: “If you have visions you should go to the doctor.” While Schmidt’s disparagement of visionaries dates back to the 1980s, it still accurately describes one aspect of doing business in Germany that […]