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One of the most common pain points international companies have is that their international websites don’t perform as well as their local (let’s say English) website. And that’s mainly because international websites aren’t normally given the same amount of TLC as their English website. What happens is that companies usually have a digital marketing agency […]

What is International SEO? Stephanie Harris, Global Marketing Director of Argos Multilingual breaks it down for you. SEO is a wide topic on its own, so what exactly is international SEO? Essentially, it’s all the things that makeup SEO, but with a few extra strategic layers. These layers include keyword localization, local content creation, and […]

When technical writers create developer content — migration guides, product documentation, or software development kits — they might not even be aware of how many pitfalls await when it is sent for translation. But with clear communication about the content’s purpose, context, and the users’ needs, quality translation is well within reach. Below, we’ve collected […]

Raffaele Pascale, Former Program Manager and LGBTQ+ Ambassador at Venga Global, An Argos Multilingual Company Of the 130 languages most commonly spoken globally, 55% have gendered grammar. This means that the languages assign gendered pronouns and endings to the words themselves, for example; l’acqua (“water,” Italian feminine) vs. il libro (“book,” Italian masculine). For the […]

Your website is often the first point of contact for potential customers. The statistics vary, but it is generally agreed that most users decide to leave or stay on a website within the first 10 to 30 seconds. Investing in website localization and having a multilingual user interface that makes it easy for new visitors […]

If you’ve worked in HR or have been through a recruitment process in the last five years, chances are you’ve come across a psychometric assessment of some sort. It’s said that 78% of recruiters consider psychometric assessments to be a powerful tool for hiring. A psychometric test is an assessment tool for gauging mental ability, […]

You’ve created a stellar content marketing campaign in one local language. As part of your global marketing strategy, you need to get your message across to your audiences in different locales. So, what’s the best way to do that? The most straightforward way may be to translate or even transcreate your content into various target […]