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Very often, global and domestic customers want different things from the same products. Marketing to these unique segments is never universal and requires localization strategies that address each customer’s cultural values, attitudes, and buying behaviors. In the race to meet consumer needs and maintain market leadership, companies are making timely adjustments to a key element […]

While developing your multimedia content, you have probably noticed that audio recording can be an expensive proposition. It has to be done right the first time to help contain costs. The same is true with audio localization; each mistake is multiplied by the number of languages. Here are our top 10 tips to help you […]

Don’t Forget About Graphic Localization When Expanding Your Business Globally When a picture is worth a thousand words, we rely on graphics to communicate a lot of information to our target audience. Technical documentation, marketing materials, web sites, and software often use many graphics in their content. For your international target audience correct Graphic Localization […]

The Role of Marketing Content Localization When Going Global The key to a successful business is understanding your customers. When seeking global expansion, all businesses are faced with the same prevailing question: How can we successfully enter and position our business, our brand and our products in this new market? It’s this question that has […]

The new EU Medical Device Regulations (MDR) will require close partnership with localization suppliers to ensure translation conformance. While spring of 2020 might still seem the distant future, many medical device and in-vitro diagnostic manufacturers are already undergoing preparations for the two new European Union Medical Device Regulations (MDR) – Regulation (EU) 2017/745 and Regulation […]

Information From ‘Behind the Scenes’ With In-Country Review Professional localization processes should incorporate a validation step whenever possible. The in‐country review (ICR) enables the end customer to provide input on company‐specific terminology, target audience, technical specifications of products in the target market, ensuring compliance with local regulations, as well as to share their profound product […]

The Okapi Framework is a cross-platform and open-source project which provides support in different steps of a translation and localization process. One of the project’s developers and Argos Multilingual’s Vice President of R&D, Yves Savourel, gives interesting insights about the framework and its future: Where did the Okapi Framework idea come from and how did […]