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Localization leaders sit in an unusual position: their work touches the entire customer journey, from acquisition and conversion to onboarding, retention, and expansion, which makes them effectively accountable for the global customer experience. Yet accountability and authority rarely line up. Each stage of that journey has a different executive owner: the head of marketing, the […]

A global manufacturer requires its European machine operators to take the same safety training as its US team. To pass, the employees need to easily understand the content, which means translating it into their local languages. Worldwide, nearly 3 out of 4 people who speak English do so as a second language, so English alone […]

EUDAMED, the European Database on Medical Devices, is a central part of the EU’s medical device regulatory landscape. This centralized hub houses critical information about medical devices circulating in the EU market, including details about their makers, safety assessments, and compliance records. For medical device manufacturers (MDMs), understanding EUDAMED is more than a regulatory obligation. […]

When we first published this post a decade ago, the language business looked a lot different than it does today. Machine translation existed but most programs still ran on human translation, priced by the word, delivered by specialists who knew their subject matter. The per-word rate was a reasonable proxy for what a project would […]

For two years the industry has obsessed over models, prompts, and fine-tuning, and that work has paid off: content generation is faster, more fluent, and more scalable than ever. But teams keep hitting a ceiling. The output passes every linguistic quality check, yet how it actually performs across markets stays unpredictable, sometimes better than expected, […]

In June, the Argos team was present for the 55th LocWorld conference in Dublin — the European city famously responsible for kickstarting many localization careers. As has become our custom, we packed chocolate, we booked the best baristas to keep everyone at the top of their game, and we took part in the conference program. […]

For decades, localization has relied on subject-matter experts—also called SMEs—to review translations and make sure they’re right. They also produce content, answer questions, and define terminology so we know how something should be expressed. Using localization SMEs effectively is harder than it looks, whether those SMEs are specialized linguists with years of knowledge in a […]