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Quality matters in the language business. Over the decades, the tools and techniques we’ve adopted have helped ensure that translated content meets defined standards for accuracy, terminology, fluency, and style. They also provide a structured way to measure vendor performance over time. That’s why Language Quality Assurance (LQA) remains a vital part of any localization […]

These days, multilingual data makes the world go round. Global enterprises are integrating AI into operations ranging from customer support to product development, employing AI-enabled tools to optimize content workflows and automate translation at scale. At this scale, the primary objective is predictable performance across languages and markets. While early experimentation often prioritizes model benchmarks […]

I’ve been in language services for 25 years. And the most interesting thing happening in this industry right now has very little to do with translation. For years, the language services industry has been described as if it were heading toward irrelevance – squeezed by automation, pressured on pricing, and overshadowed by AI. However, I see it differently. The industry is […]

Modern marketing requires daily updates across e-commerce, social media, and technical blogs. When you’re operating in dozens of languages, relying on a linear translation sequence becomes a liability that keeps your content in limbo. Traditional methods are slow and often create a disconnect between the original creative intent and the final localized version. To bridge […]

Join Stephanie Harris-Yee and Erik Vogt for a deep dive into one of the most overlooked challenges in AI localization: governance. While large language models have dramatically improved translation quality and customization capabilities, many companies struggle to operationalize AI effectively. This conversation explores why governance frameworks are essential for successful AI deployment in localization workflows. […]

Working in localization used to mean you always had a safety net: the English master file. This source file is the definitive, finalized version from which all other language versions are created. In a traditional localization process, this source file functions as the source of truth for things like tone and style, product names, and […]

From a procurement perspective, a translation request for proposal (RFP) often looks like a win once the contract is signed. Procurement followed the standard process, vetted vendors, and negotiated pricing. On a spreadsheet, every box is checked. The reality on the ground is different. Months later, the new vendor may see almost no activity because […]