Everything by us and about us

Adding a new locale to a software product takes time, money, and significant coordination. Even when that locale is a dialect variant of a language you already support, many teams treat it as a new project, but it doesn’t have to work that way. When HiBob, a global HR platform, expanded into Spain, its European […]

Nobody likes being stuck in the middle. When you’re an enterprise localization manager, being caught between a technology provider and a language services provider is a familiar scenario. When the two vendors don’t talk directly to each other, the localization manager becomes the go-between who manages the relationship between their vendors. This isn’t a staffing […]

In the language services business, we talk a lot about costs because that’s how our pricing models have always worked. Translation has often been priced by the word simply because it’s a standard unit of measure for an item of value that we can count. The logic was simple. If you had twice as many […]

Join Stephanie Harris-Yee and Erik Vogt for a focused discussion on the shifting economics of the localization industry. As AI drives down the fundamental cost of language production, the financial models governing translation have split into two distinct categories: scale and assurance. Discover why a lower unit cost often results in higher overall spend, and […]

Quality matters in the language business. Over the decades, the tools and techniques we’ve adopted have helped ensure that translated content meets defined standards for accuracy, terminology, fluency, and style. They also provide a structured way to measure vendor performance over time. That’s why Language Quality Assurance (LQA) remains a vital part of any localization […]

These days, multilingual data makes the world go round. Global enterprises are integrating AI into operations ranging from customer support to product development, employing AI-enabled tools to optimize content workflows and automate translation at scale. At this scale, the primary objective is predictable performance across languages and markets. While early experimentation often prioritizes model benchmarks […]

I’ve been in language services for 25 years. And the most interesting thing happening in this industry right now has very little to do with translation. For years, the language services industry has been described as if it were heading toward irrelevance – squeezed by automation, pressured on pricing, and overshadowed by AI. However, I see it differently. The industry is […]