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Why “continuous” finally means something in 2026 For most of the last decade, “continuous localization” was a phrase that lived in vendor decks. It described an ambition more than a working model: pull strings from a repo, translate them quickly, push them back, repeat. Enterprise SaaS teams tried to make it real, and many succeeded […]

Mid-sized software teams sit in an awkward spot when it comes to going global. You’re past the stage where one developer can paste strings into a spreadsheet and call it a day, but you don’t yet have the in-house localization department, dedicated tooling budget, or specialist headcount of an enterprise. Meanwhile, your product is shipping […]

Across organizations of all sizes, teams outside of localization departments are building their own translation solutions — a phenomenon known as “shadow localization.” Marketing teams need rapid content turnaround. Product teams are embedding chatbots with translation functions. Support teams are auto-translating knowledge bases and customer conversations. And with the rise of AI-powered automation and no-code […]

UPDATE: 20 May 2026 / originally published Oct 24 2024 Translation and localization sit in a blind spot for many procurement teams. Because these services are often treated as a commodity—measured solely by cost-per-word—the real value of a language program is easily missed. In an AI-driven market, that metric no longer tells the full story. […]

Shadow Localization: When Teams Translate Without You — And What to Do About It “Shadow localization” occurs when teams within an organization begin handling their own translation and localization work outside the established localization function. This phenomenon predates AI — siloed teams have long operated independently, sometimes unaware that a centralized localization team exists — […]

Between April 12-14, the language services industry got together for the rebranded WorldReady conference in Berlin, organized by the Globalization and Localization Association (GALA). The stated intention was to showcase how individuals and organizations are getting ready for this new, heavily AI-influenced reality. The program was of high quality and the format well-rehearsed. Our team […]

Adding a new locale to a software product takes time, money, and significant coordination. Even when that locale is a dialect variant of a language you already support, many teams treat it as a new project, but it doesn’t have to work that way. When HiBob, a global HR platform, expanded into Spain, its European […]