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The role of international search engine optimization (SEO) is getting harder to define. Not because it’s gone away, but because the way people search is beginning to change. How quickly that shift will go mainstream, or what the new search experience will ultimately look like, remains to be seen—but you can already see it happening […]

Most localization work is built on a basic, often flawed assumption: English comes first. Whether it’s documentation, marketing, or product content, English is often treated as the hub that everything else connects to. It’s the basis for termbases, translation memory alignment, review processes, and even pricing structures. Content flows from English into everything else. But […]

There’s so much hype about AI right now that it can be hard to hear yourself think. We could tell you that AI is everywhere in the language industry, but the truth is that it’s everywhere, full stop. Here’s a different way to look at it: if you think of AI as machine learning instead […]

Most companies already have a localization workflow. It might have been built during an early expansion push, or inherited from a vendor. In some cases, it came with the implementation of a translation management system, or TMS, sometimes without much training or customization. Whatever its origin, the workflow is probably still in place and still […]

Join Stephanie Harris-Yee and Erik Vogt for a thought-provoking discussion on how artificial intelligence is transforming marketing beyond just accelerating content production. This conversation explores the shifting paradigm from content volume to precision targeting and the evolving role of localization in an AI-driven marketing landscape. Key topics covered: The changing bottleneck from production to audience […]

AI remains a hot topic in localization right now. It shows up in conference panels and RFPs and there’s a lot of curiosity, urgency, and noise. But what’s still rare are examples of where AI is working well in practice. This creates some risks. It’s easy to talk about potential and efficiency gains in theory, […]

AI-Powered Quality Assurance in Localization Join Stephanie Harris-Yee and Erik Vogt for an in-depth exploration of AI LQA (Linguistic Quality Assurance) and its transformative impact on the localization industry. This conversation delves into how artificial intelligence is enhancing quality control processes and reshaping traditional approaches to translation quality assessment. Key topics covered: The current state […]