Supporting a Global Car Manufacturer with Enhanced Translation Quality
The Challenge
A global car manufacturer expanding in Europe faced translation issues in the infotainment & instrument cluster, where accuracy, brevity, and clarity are critical.
Key issues:
- Translations too long for display limits.
- Lack of native specialist reviewers for the validation step.
- Drivers feel that the content is not natural.
- Grammar errors & typos.
Impact:
Risks to both driver experience and brand positioning.
Case Study
The Solution
Part 1 – Offsite Quality Checks
- Independent evaluation of translations (focus: infotainment & instrument cluster).
- Checks: terminology, fluency, character limits, user experience.
- Issue reporting + corrective & peventive actions.
- In-context reviews via emulator/screenshots.
Outcome:
Clear report on terminology errors, abbreviations, and character-limit breaches — defined jointly with customer.
Part 2 – Onsite Validation
- Deployment onsite of specialized automotive linguists with technical expertise across 11 languages.
- Same team as offsite work to ensure continuity.
- 1–2 days: onsite driving to identify & report issues.
- +1 day: test of corrections were implemented.
Outcome:
- Faster issue detection.
- Higher translation quality aligned with real driver experience.
- Context-driven validation.
Overall Result
Translation quality elevated beyond “error fixing” — delivering a superior driver experience and reinforcing brand positioning in European markets.
