Your advertising copy is the first impression people have of your business, and if it’s not great it might be their last impression. The good news is that you don’t necessarily have to be an advertising wizard to write outstanding copy. In fact, you can get off on the right foot simply by recognizing the importance of it.
The copy you use in your marketing is a reflection of your company and, by extension, of you. Good copy forms the image clients have of you and your business and informs the words they will use when they describe it to others. When it’s done right, it should convey the quality and professionalism that you bring to your work. It should make you sound human, keep the reader in mind at all time, and be persuasive. Here are some other benefits to creating quality copy that you may not have considered.
Good copy builds your brand’s image and recognizability.
Well-written advertising copy brings out your personality and creates an emotional bond with your clients. It finds the best possible angle to showcase your business and boosts your audience’s impression, so you start your relationship with them on a high note.
Good copy sets you apart from competitors.
In a world of indifferent or poorly-written copy, quality copy sets you apart and is a testament to your professionalism. A business that cares about the look and feel of its copy is likely to bring that same attention to detail to how it treats its clients, a connection that potential clients can make.
Good copy is SEO-friendly and helps clients find you.
The overall purpose of your website’s copy is to help convert your visitors into paying clients, but it should also optimize your site’s ranking on Google by strategically integrating important words and phrases (“keywords”) that your visitors are searching for. When it’s done right, keywords should weave themselves naturally into sentences – if they stick out like sore thumbs, it’s time for a rewrite.
Good copy persuades your readers to take action.
If your goal is to attract and convert more sales-ready leads, coherent messages that highlight what’s relevant to your ideal clients will help you get there as efficiently as possible.
Good copy saves you from the negative consequences of poor copy.
You’ve probably seen copy that made you delete an email before you got past the intro, copy so boring that you closed a website before looking at another page, and copy so awful you wished you could never hear from a company again. Bad copy makes your company look shady and thoughtless – not the impression you want to give a potential client.
The Argos way
Knowing why you need great copy may be half the battle, but for a can’t-miss content strategy that’s sure to turn heads and convert leads, you’ll probably need to turn to experts – and that’s where we come in. At Argos Multilingual, we combine industry-focused content writers who excel at nailing tone, style, and subject matter with experienced content strategists and project managers. Partner with us, and you can expect copywriting that speaks to your audience and drives results, while meeting your deadlines and staying within your budget.
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