A Fair Point: Ensuring Gender Neutrality in Translation
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iSEO is a layered and complex field that can take your marketing strategy to the next level when done correctly. Here are some recommended resources that can help you delve into a deeper understanding on your iSEO journey.
The following resources have been categorized into three groups. iSEO for the Chinese Market, Cross-Cultural iSEO, and SEO.
*Note: book descriptions have been taken from Amazon
New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce
|Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media
In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.
|SEO for China: Chinese Search Engine Optimization
This book aims to show the reader the similarities but also the differences between western SEO and China SEO. The authors want to empower the reader to analyze, question and put to the test the current SEO strategy for China. Furthermore, experienced SEOs should be given tools to dare the first successful steps for search engine optimization for China.
|Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures
In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
|Cultures and Organizations: Software of the Mind, Third Edition: Software of the Mind: Intercultural Cooperation and Its Importance for Survival (BUSINESS SKILLS AND DEVELOPMENT)
Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart―when cooperation is so clearly in everyone’s interest.
|Global Marketing and Advertising: Understanding Cultural Paradoxes
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
|Mastering In-House SEO
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimization (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
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