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Recommended Reading for Your iSEO Journey

iSEO is a layered and complex field that can take your marketing strategy to the next level when done correctly. Here are some recommended resources that can help you delve into a deeper understanding on your iSEO journey.

The following resources have been categorized into three groups. iSEO for the Chinese Market, Cross-Cultural iSEO, and SEO.

*Note: book descriptions have been taken from Amazon

Chinese Market:

New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce
This book unpacks how a perfect storm of smart devices, digital payments, e-commerce, and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services.
The long battle between bricks and clicks is over, and the winner is The New Retail.

Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media
In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.
SEO for China: Chinese Search Engine Optimization
This book aims to show the reader the similarities but also the differences between western SEO and China SEO. The authors want to empower the reader to analyze, question and put to the test the current SEO strategy for China. Furthermore, experienced SEOs should be given tools to dare the first successful steps for search engine optimization for China.

Cross Cultural:

Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures
In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
Cultures and Organizations: Software of the Mind, Third Edition: Software of the Mind: Intercultural Cooperation and Its Importance for Survival (BUSINESS SKILLS AND DEVELOPMENT)
Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart―when cooperation is so clearly in everyone’s interest. 
Global Marketing and Advertising: Understanding Cultural Paradoxes
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

SEO:

Mastering In-House SEO
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimization (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more.

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

 

 

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