
International SEO Best Practices
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・5 min read
If you’re doing business globally, it’s safe to guess that you’re dealing with multilingual website content. With user experience and search more critical than ever, international SEO is something you’ll have to tackle. But knowing where to start can be tricky, especially if you’ve gone from dealing with traditional localization workflows to tackling multilingual SEO content. But never fear! We’ve broken down our top international SEO tips into this helpful multilingual SEO checklist to ensure that you’re thinking about SEO from the very get-go.
You must plan out your international/multilingual content before you get started, as this sets you up for success in the long run. It also ensures that you’re targeting the proper channels (as not everyone uses Google!) and being as inclusive as possible to the many cultures and people you’re writing for.
Before you get started with translation, it’s vital that you do all your SEO research, as this ensures you not having to pay twice because your content must be edited later. Additionally, you must provide a brief because, as we SEOs know, everyone does SEO differently!
During translation, it’s critical that your content follows international SEO best practices. If you’re unsure what to do, follow this part of our multilingual SEO checklist.
Finally, once your content is ready, it must be uploaded correctly, so Google can see that everything is where it needs to be. Also, ensure you’re tracking your pages’ success, so you know what’s working and what needs a bit of improvement.
If you’d like extra support with your multilingual SEO efforts, look at our SEO services and feel free to get in touch.
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