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A Winning Rebrand, One Step at a Time

It’s not only Hollywood that’s obsessed with reboots – established brands often find it necessary to show a new face to consumers, investors, and competitors. Here’s how to do it right. At its core, rebranding […] Read More

The Brexit Readiness Report and Life Sciences

The life sciences sector fears the potential consequences of the United Kingdom exiting the European Union without an agreement. Is their anxiety justified? As we recently wrote, the consequences of a “no-deal” or “hard” Brexit […] Read More

Is Simplified Technical English for You?

Simplified Technical English (STE) aims to reduce ambiguity and increase readability

With a restricted vocabulary, plenty of user-defined technical terms, and restrictions on grammar and style, Simplified Technical English (STE) aims to reduce ambiguity and increase readability – but does it apply well to every industry? […] Read More