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The Creative Brief.

In this second of three webcasts about Marketing Content Localization, we will focus on creative briefs and what is meant by creative copy. By discussing creative briefs, we will also explain why profiling your target audience is an important step and provide you with tips on how best to define the right creative angle. Finally, we will look at the role that a creative brief plays in successfully preparing your marketing content for global audiences.

Watch Marketing Content Localization Part 1 and Marketing Content Localization Part 3 to discover the different types of marketing content and find out how Argos approaches Marketing Localization.

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