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Marketing Content Localization – Part 3: Transcreation

Transcreation. Learn How to Handle Your Marketing Content. 

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart” – Nelson Mandela.

In this third part and final webcast on Marketing Content Localization, we will investigate Transcreation, what it means, who is involved in the process and what businesses can do to help the transcreation process. In general, we’ll take a look at what transcreation is and how it go hand-in-hand with different types of marketing content.

Watch Marketing Content Localization Part 1 and Marketing Content Localization Part 2 to find out how Argos approaches Marketing Localization.

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