April 20, 2017
Marketing Content Localization - Taking your brand global!
In this first of three webcasts, we will look at the different types of marketing content and what localization decisions you need to think about when translating marketing content. We will demonstrate how translation alone is not enough when selling and advertising your product or brand globally and will introduce the concepts of localization, transcreation and creative copywriting. Finally, we will present Argos’ solution to help ensure your key message and conceptual brand are received in the right way.